Introducing the Places Digital Card
We are further developing the Places community. Following social media, we are
now adding a digital card to better connect people and services.
At Crestyl, we continue to develop our community concept, Places, which connects companies, people and everyday life across our commercial projects. Today, the community brings together more than 5,000 people working in over 80 companies across locations such as DOCK, Savarin, Hagibor and NR7.
Earlier this spring, we launched a social media communication platform that shares news, inspiration and a glimpse into life across our locations. We are now expanding it with another tool — a digital community card that takes this communication one step further.
The Places digital card serves as a simple and secure channel for sharing community offers, event invitations and practical information. Users can save it directly in their mobile wallet — Apple Wallet or Google Wallet — keeping everything important at hand without the need to install another app.
The technology partner behind the solution is Czech company PassMachine, which provides the management of the digital cards and their content. The card is available in both Czech and English, reflecting the international nature of our communities.
Our locations are home to dozens of companies, services and businesses. Our Places community concept connects these worlds and gives them a shared framework. Thanks to the digital card, every member can now easily access exclusive information and community benefits, says Jan Kašpar, Community Manager at Crestyl.
The project also includes the first partner benefits reflecting people’s everyday needs in our locations — from special offers in cafés and service credits such as dry cleaning, to cultural programmes and community events. Partners already involved include Starbucks, The Piano Bar Prague, Divadlo pod Palmovkou, Nevypusť duši and Mary Kay, among others.
Getting the card takes just a few seconds, and we plan to continue expanding both its functionality and the range of partner offers. Through Places by Crestyl, we are gradually building a unified platform for community life across our projects — spanning communication, content, services, events and experiences.
Our goal is to help people stay informed about what is happening around them and make the most of the place where they spend a large part of their day.
