28. 6. 2023
It may seem that in the modern world, business is dominated by technologies,
leaving no time left for emotions. But there are brands out there that directly
build on feelings, impressions and atmosphere. The Czech company Preciosa,
firmly and permanently established in so-called Crystal Valley in northern
Bohemia, is a shining example of this :). And who could resist such a play on
words – after all, what else is the purpose of crystal than to break up light
into bright, positive rays? We chatted with Lucie Karlova, CEO of Preciosa
Lighting, at their administrative headquarters in DOCK IN ONE, about the most
demanding light installations, how home is still home, and how
Preciosa’s production and design center in Kamenický Šenov looks today.